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THE WAVE / GENEVA 13
A comprehensive documentation of our conceptual approach,
the design and the communication of "The Wave",
the global stand design for Toyota.
"The Wave" is winner of the Automotive Brand Contest 2013 ,
Iconic Awards 2013, A'Design Awards 2013 and the
German Design Award 2014.

creditscredits
Design/Architecture Direction: Alia Ramadan
Realization: b+s exhibitions
Photography: H.G. Esch
VO: Jonathan Lloyd
Editing: Jochen Braun
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Happy Hybrid World
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Visual joy.
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Overlapping colours.
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THE WAVE / GENEVA 13
The Wave documentary.
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Global stand for Toyota.
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Immersive environment.
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LED Animation.
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The Dune.
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Passion and heritage.
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Le Rendez-Vous V1
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Focus on simplicity.
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Toyota 2012.
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Contrast.
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Play it loud!
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Visionary path.
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Purity and elegance.
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Multi-Touch Wall.
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Ingenious and Clever.
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Read Out.
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A playful interactive arrangement.
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The 3rd Generation Prius.
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Introducing the new Lexus CT.
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A cubic parcours.
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An enjoyable infotainment experience.
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Informative Lab-Lounge.
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A comprehensive approach.
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Lexus Hybrid Drive.
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Liquid moods for Diesel.
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Wall in motion.
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An interactive circle for Lexus.
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Comprehensive Environmental Technology.
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Interactive icons.
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Explaining Hybrid
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Bringing the building to life.
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Toyota Europe Design Development.
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Communicative stage for Toyota.
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A stage for future innovations.
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Pure Urbanism.
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Reveal of the world smallest concept car. The "iQ".
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Communicative stage for Toyota.