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THE WAVE

"The Wave" - our new stand-design and concept for Toyota - could be seen at the Geneva Motor Show.

The design is an illustration of the Japanese principle of Seijaku, the "active calm" or serenity in the midst of activity. Our holistic approach involved the concept, design, and communication, creating a cross-medial environment. The complex construction of "The Wave" was realized by the Düsseldorf-based company b+s exhibitions.

"The Wave" is winner of the Automotive Brand Contest 2013, Iconic Awards 2013, A'Design Award 2013 and German Design Award 2014. Please read what the press is writing on the concept:

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Design/Architecture Direction: Alia Ramadan
Realization: b+s exhibitions
Photography: H.G. Esch, A. Mewes
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Happy Hybrid World
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Visual joy.
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Overlapping colours.
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The Wave documentary.
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THE WAVE
Global stand for Toyota.
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Immersive environment.
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LED Animation.
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The Dune.
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Passion and heritage.
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Le Rendez-Vous V1
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Focus on simplicity.
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Toyota 2012.
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Contrast.
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Play it loud!
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Visionary path.
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Purity and elegance.
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Multi-Touch Wall.
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Ingenious and Clever.
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Read Out.
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A playful interactive arrangement.
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The 3rd Generation Prius.
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Introducing the new Lexus CT.
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A cubic parcours.
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An enjoyable infotainment experience.
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Informative Lab-Lounge.
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A comprehensive approach.
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Lexus Hybrid Drive.
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Liquid moods for Diesel.
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Wall in motion.
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An interactive circle for Lexus.
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Comprehensive Environmental Technology.
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Interactive icons.
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Explaining Hybrid
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Bringing the building to life.
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Toyota Europe Design Development.
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Communicative stage for Toyota.
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A stage for future innovations.
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Pure Urbanism.
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Reveal of the world smallest concept car. The "iQ".
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Communicative stage for Toyota.